🧠The Lellow Production Playbook
A modern manual for running commercial shoots with clarity and care.
This is not a style guide. It’s a working playbook — written for the realities of high-level commercial production across film and photography. Built by Studio Lellow and drawn from real-world experience on sets of all sizes, this guide blends structure, tone, and strategy into one clear, cinematic document.
From agency creative to talent coordination, this playbook walks through each stage of production with precision and intention. It’s designed for creative producers, filmmakers, and studio teams who need a smarter, more elegant system — without reinventing the wheel every job.
Whether you’re leading a 1-day stills shoot or a 3-day branded film, this playbook gives you the logic, the language, and the rhythm of a modern commercial set.
📦 What’s Inside
Pre-production, shoot day, post, and wrap stages — clearly broken out
Crew role breakdowns, call structures, agency/client dynamics
Location planning, shoot timelines, visual flow diagrams
Philosophical framing + practical checklists
Full Production Glossary
Delivered as a fully written PDF + README
Companion compendiums coming soon
🎯 Who It’s For
Producers, directors, creative teams, and clients who want to work better together — with clarity, care, and intention built into every phase of production.
A modern manual for running commercial shoots with clarity and care.
This is not a style guide. It’s a working playbook — written for the realities of high-level commercial production across film and photography. Built by Studio Lellow and drawn from real-world experience on sets of all sizes, this guide blends structure, tone, and strategy into one clear, cinematic document.
From agency creative to talent coordination, this playbook walks through each stage of production with precision and intention. It’s designed for creative producers, filmmakers, and studio teams who need a smarter, more elegant system — without reinventing the wheel every job.
Whether you’re leading a 1-day stills shoot or a 3-day branded film, this playbook gives you the logic, the language, and the rhythm of a modern commercial set.
📦 What’s Inside
Pre-production, shoot day, post, and wrap stages — clearly broken out
Crew role breakdowns, call structures, agency/client dynamics
Location planning, shoot timelines, visual flow diagrams
Philosophical framing + practical checklists
Full Production Glossary
Delivered as a fully written PDF + README
Companion compendiums coming soon
🎯 Who It’s For
Producers, directors, creative teams, and clients who want to work better together — with clarity, care, and intention built into every phase of production.
A modern manual for running commercial shoots with clarity and care.
This is not a style guide. It’s a working playbook — written for the realities of high-level commercial production across film and photography. Built by Studio Lellow and drawn from real-world experience on sets of all sizes, this guide blends structure, tone, and strategy into one clear, cinematic document.
From agency creative to talent coordination, this playbook walks through each stage of production with precision and intention. It’s designed for creative producers, filmmakers, and studio teams who need a smarter, more elegant system — without reinventing the wheel every job.
Whether you’re leading a 1-day stills shoot or a 3-day branded film, this playbook gives you the logic, the language, and the rhythm of a modern commercial set.
📦 What’s Inside
Pre-production, shoot day, post, and wrap stages — clearly broken out
Crew role breakdowns, call structures, agency/client dynamics
Location planning, shoot timelines, visual flow diagrams
Philosophical framing + practical checklists
Full Production Glossary
Delivered as a fully written PDF + README
Companion compendiums coming soon
🎯 Who It’s For
Producers, directors, creative teams, and clients who want to work better together — with clarity, care, and intention built into every phase of production.