🪞 MIRADOR — Luxury Brand Identity Guide
A complete creative system for modern lifestyle and destination brands
Product Overview
MIRADOR is a fully written brand identity guide created by Studio Lellow — a high-design framework originally developed for a luxury resort and lifestyle brand. This downloadable document offers a refined, narrative-driven approach to branding, built for creators, founders, and designers working in elevated hospitality, wellness, or experiential spaces.
More than a style guide, MIRADOR is a philosophy in motion — balancing elegance, emotion, and calm visual authority.
What’s Inside
Brand Positioning — Audience, insight, purpose, and manifesto
Logo System — Usage guidance, core mark philosophy
Color Strategy — Palette design with mood-driven rationale
Typography — Editorial tone and architectural restraint
Photography Guidelines — Cinematic framing, light, grading
Applications — Packaging, digital, signage, tactile design
Philosophical Framing — Elegant writing throughout
Perfect For
Boutique hotels, luxury resorts, and wellness retreats
High-end CPG, fragrance, or apparel brands
Founders developing premium brand worlds
Creative studios looking to level up client-facing deliverables
Format
PDF format
Fully written, not a template
Includes README
A Note from the Studio
This guide is designed as a point of view — not a plug-and-play template. Use it to shape your brand’s emotional architecture, or as inspiration to write your own. Every brand deserves a clear voice, and this one speaks softly, but with conviction.
A complete creative system for modern lifestyle and destination brands
Product Overview
MIRADOR is a fully written brand identity guide created by Studio Lellow — a high-design framework originally developed for a luxury resort and lifestyle brand. This downloadable document offers a refined, narrative-driven approach to branding, built for creators, founders, and designers working in elevated hospitality, wellness, or experiential spaces.
More than a style guide, MIRADOR is a philosophy in motion — balancing elegance, emotion, and calm visual authority.
What’s Inside
Brand Positioning — Audience, insight, purpose, and manifesto
Logo System — Usage guidance, core mark philosophy
Color Strategy — Palette design with mood-driven rationale
Typography — Editorial tone and architectural restraint
Photography Guidelines — Cinematic framing, light, grading
Applications — Packaging, digital, signage, tactile design
Philosophical Framing — Elegant writing throughout
Perfect For
Boutique hotels, luxury resorts, and wellness retreats
High-end CPG, fragrance, or apparel brands
Founders developing premium brand worlds
Creative studios looking to level up client-facing deliverables
Format
PDF format
Fully written, not a template
Includes README
A Note from the Studio
This guide is designed as a point of view — not a plug-and-play template. Use it to shape your brand’s emotional architecture, or as inspiration to write your own. Every brand deserves a clear voice, and this one speaks softly, but with conviction.
A complete creative system for modern lifestyle and destination brands
Product Overview
MIRADOR is a fully written brand identity guide created by Studio Lellow — a high-design framework originally developed for a luxury resort and lifestyle brand. This downloadable document offers a refined, narrative-driven approach to branding, built for creators, founders, and designers working in elevated hospitality, wellness, or experiential spaces.
More than a style guide, MIRADOR is a philosophy in motion — balancing elegance, emotion, and calm visual authority.
What’s Inside
Brand Positioning — Audience, insight, purpose, and manifesto
Logo System — Usage guidance, core mark philosophy
Color Strategy — Palette design with mood-driven rationale
Typography — Editorial tone and architectural restraint
Photography Guidelines — Cinematic framing, light, grading
Applications — Packaging, digital, signage, tactile design
Philosophical Framing — Elegant writing throughout
Perfect For
Boutique hotels, luxury resorts, and wellness retreats
High-end CPG, fragrance, or apparel brands
Founders developing premium brand worlds
Creative studios looking to level up client-facing deliverables
Format
PDF format
Fully written, not a template
Includes README
A Note from the Studio
This guide is designed as a point of view — not a plug-and-play template. Use it to shape your brand’s emotional architecture, or as inspiration to write your own. Every brand deserves a clear voice, and this one speaks softly, but with conviction.