The Future Isn’t Agency-Led. It’s Creator-Led.

Studio Lellow delivers expert-led creative sprints: short, powerful engagements that replace bloated timelines and handoffs with clarity, momentum, and world-class execution.

Each sprint is built from a tailored team of production, design, strategy, and business experts—assembled specifically for your challenge.

Move from vision (strategy or idea) to creation (production) in mere weeks.

Forget six-month scopes and stacked meetings. A Creative Sprint gets you what you actually need: a distinct, actionable identity and the assets to activate it. Fast.

Sprints are designed to be modular—pick what you need, skip what you don’t. Typical deliverables include:

  • Brand strategy & verbal identity

  • Visual identity & design systems

  • Film, photography, or launch content

  • Campaign development

  • Launch toolkits or pitch decks

All killer, no filler.

WHAT IS A CREATIVE SPRINT

WHERE TASTE MEETS TIMING

For brands with taste, urgency and ambition.

Whether you're launching something new, evolving what exists, or correcting course with intention—we help you define, express, and execute your next chapter with clarity and cultural relevance.

Sprints are ideal for:

  • Fashion, lifestyle, and tech brands poised for growth

  • Funded startups preparing to scale

  • Founders who prioritize design and agility

  • In-house teams requiring high-level creative support


THE STRIKE TEAM: ELITE BY DESIGN

Studio Lellow is built from a rare collective of senior creatives and brand minds.

Every sprint is led by a hand-picked team of industry-tested professionals:

  • Award-winning directors and producers

  • Former agency strategists and creative leads

  • Brand architects and innovation advisors

  • Startup founders and business development experts

  • Content strategists with deep cultural intuition

This isn’t staff augmentation. It’s a strike team.

WHY IT WORKS

Direct. Modular. Precise.

Every sprint is led by senior creatives and strategists—not middle layers. You work directly with the people making the work.

We strip out the excess and get to the work that moves you forward.

  • Expert-led: Every project is run by people who’ve launched brands, built campaigns, and shaped culture

  • Modular by design: We assemble what’s needed—nothing more, nothing less

  • Taste-first execution: Every output is crafted to hit visually, strategically, and culturally

  • Speed without compromise: Strategy and aesthetics delivered in weeks, not quarters

SIMPLE STRUCTURE. PREMIUM OUTPUT.

Our sprints are designed to be modular—built around your specific moment, audience and goals. No filler. No delays. Just what’s needed to move forward with clarity and style.

Typical investment: $10K–$35K
Timeline: 2 weeks minimum

Engagement Samples:
Sprint A: Brand Identity & Strategy

  • Foundational positioning

  • Messaging frameworks

  • Visual identity systems

  • Decks for internal alignment or investor outreach (e.g., Hayden)

Sprint B: Identity + Content

  • Brand system + design templates

  • Social or digital content suites

  • Launch-ready visuals (photo/film)

  • Web page design and creative direction

Sprint C: Campaign / Content Production

  • Hero films, short-form content, or product storytelling

  • Event activation assets (video, photo, environmental)

  • Social launch rollouts and creative copywriting

  • Collaborator or influencer integration

Other Sprint Formats:

  • Investor presentations for seed or Series A

  • Special event branding & experience design

  • Product launches or reintroductions

  • Founder-led relaunch strategy

  • Campaign concepting and packaging

Don’t see what you need?
We’ll build the sprint around your priorities.

NOTABLE SPRINTS


Hayden — “Certified to Care”

Sprint Type: Brand Identity & Strategic Positioning
Timeline: 3 weeks

Studio Lellow partnered with the founder of Hayden to build the brand from the ground up: name, positioning, identity, and narrative. Hayden is the first universal child safety certification for hospitality and public spaces.

We created a system that feels both institutional and deeply human—anchored in science, driven by care, and designed to speak to both mothers and hotels alike. A new category born with clarity and cultural weight.

Alibaba.com — “Will Meets Way”

Sprint Type: Brand Campaign Production
Timeline: 6-8 weeks

Studio Lellow led the creative development and production of Alibaba’s first-ever U.S. brand campaign. From strategy to execution, we crafted three documentary-style films and over thirty portraits from people across the country spotlighting real small business owners—culminating in a major launch event in Las Vegas.

A full vision-to-creation sprint that galvanized platform loyalty, humanized the brand, and positioned Alibaba.com at the center of American entrepreneurship.

Foot Locker Basketball — Positioning a New Era

Sprint Type: Brand Strategy & Platform Development
Timeline: 3 weeks

Studio Lellow developed the foundational positioning for Foot Locker Basketball’s relaunch—crafting a narrative platform to elevate its cultural authority in partnership with New Balance.

From “style meets sport” to grassroots storytelling, we created a framework for campaigns, brand activations, and athlete-driven content—bridging retail, performance, and youth culture in a bold new era for FLB.

2024

Information-Lellow

a Materially Different © creative studio

All images and film appearing on this site are protected under international copyright laws. The images may not be reproduced in any form or manipulated without prior written consent from Lellow representatives and the copyright holder(s). Copyright © 2023 Lellow and Smamela Panderson, LLC.

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