Ultimate Machine is a Venice, CA based custom motors garage and rehab facility, servicing elite racing clientele and automotive enthusiasts. Studio Lellow formulated a dark and brooding identity to match the brand's orientation toward aggressive all terrain vehicles and Baja racers.

BRAND IDENTITY

Ultimate Machine is a premier automotive restoration studio based in Venice, California.

Led by renowned photographer Christian Weber, the shop focuses on blending aesthetics and design to create fully bespoke vehicles that are as visually striking as they are functional.

Inspired by the studio's refined approach, Lellow crafted a sleek, contemporary brand identity that reflects its modern sophistication and minimalist ethos, as seen in the bold visuals and clean design elements.