To elevate the status of one of New York’s iconic restaurant families, Lellow executed on a series of covetable promotional objects for a high-touch experience.

Working with chef Carlo Mirarchi and founder Brandon Hoy, the Roberta’s Domino Park zine helped move the perception of the restaurant from Bushwick breakaway to Michelin-helmed dining experience.

Working within the confines of the restaurant, this mission for this project was simple: vibe.

_W4A8160.jpg
_W4A7678 1.jpg
_W4A7598 1.jpg
_W4A7529 1.jpg
_W4A7477.jpg
_W4A7357 1.jpg
_W4A7305.jpg
_W4A7186.jpg
_W4A7002.jpg

AURA IN AN AGE OF EXCESS

2025 ©

All images and film appearing on this site are protected under international copyright laws. The images may not be reproduced in any form or manipulated without prior written consent from Lellow representatives and the copyright holder(s). Copyright © 2025 Lellow and Smamela Panderson, LLC.

ABOUT STUDIO LELLOW

CONTACT

Previous

Air France — Social Film Series
Next

The Calling — Brand Campaign