Magazzino, a natural wine shop tucked beneath the Manhattan Bridge at 83 Henry Street, is a beacon for downtown culture. Framed by the rumble of overhead trains and the faded signage of old New York, Magazzino brings together the anarchic spirit of the Lower East Side with the elegance of European winemaking. Our creative direction for the brand fused Renaissance-style illustration with contemporary sans serif typography, building a visual system that feels both ancient and immediate; half fresco, half fashion editorial.

At its core, Magazzino positions wine at the intersection of taste, style and subculture. It’s a space where bottle labels sit beside rare books and electronic DJs play beneath baroque angels From identity and packaging to events and editorial, our approach treated the shop not as a point-of-sale, but as a site of creative encounter.